The number one mistake in web design is to create your website using Flash technology. Your visitors will not be that impressed with your beautiful Flash site so don’t waste your time and money with this. People are looking for information not how good your web designer’s Flash skills are – give them what they are looking for.
Even though high speed connections are quite common, not everyone has them and by adding Flash you will make your site slow to load and risk a lot of visitors going elsewhere. Give people what they want straight away as that is what they are expecting and it would be stupid to disappoint them wouldn’t it? For all your UK design needs go to web design UK.
The second mistake is trying to make your website look like a catalog with hundreds of links to different products on the front page and subsequent pages. This is normally done due to the fear of missing out on a sale or offer and people believe that they have to display everything. There is no evidence to support that this works.
Many Internet marketing studies have revealed that where the visitor is presented with too many choices they end up making none. This has been linked with information overload which you want to avoid at all costs. A better solution is to create categories for your products and a good search facility so that your visitors can find what they are looking for.
You want people searching on Bing, Google and Yahoo to be able to find your web site so not optimizing your site for this is mistake number three. There are a lot of people who will tell you that you need just write for visitors and not for search engines. While there is truth in this, it is quite easy to write for your visitors and optimize for the search engines at the same time.
You are a plumber in London and you want to target people who want your services there. Let’s assume that the majority of people are searching for “Plumber in London". So it makes sense t o optimize your site for these keywords. The term needs to appear in your title, in the main body of your content a number of times and in your site description. By doing this you will provide assistance to the search engines and they will understand that you are offering plumbing services in London.
Putting too many graphics on your site is mistake number four. The more images you have, the more likely you are to avert your visitor’s attention from your core message and your page will be slow. You could end up getting your site penalized in the top search engines if you have too many images. It is well known that you have around 7 seconds to engage your reader. If your site takes longer than that to load they will hit the back button faster than you can say “too slow".
And the final mistake in web design is to have your site design and content produced by people with no online marketing experience. Your web site should be your shop window where you want people to buy what you have to offer, contact you for more information or join your email newsletter list for further communications. A better solution is to hire a professional copywriter for your sales message or write it yourself while letting your web designer create a nice looking design for you.
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