What impact does SEO services truly have?

The SMART informational retrieval system was created back in the 1960’s by Gerald Salton’s team at Harvard and a team at Cornell University and was believed to be at the root of SEO services . An improved system and some say the forerunner to today’s search engines, ‘ARCHIE’ was created in 1990. Archie’s Query methodology, incorporated a script and regular expression matcher which combined with a database enabled searchers to view these catalogued web filenames.


Some of the search engines that have tried since Archie, e.g. Lycos, Looksmart, Inktomi, Aliweb etc… have either been merged into bigger organisations or have simply disappeared. We are seeing Microsoft with Bing to start to mount a challenge to the predominant search engine provider Google (which currently accounts for approximately 80% searches worldwide) .


Google’s belief is to provide a rapid, automated search as close as possible to ‘natural search’ and adapts its algorithm regularly to look for websites that conform to this. Companies soon realised that it made good business sense to be on the first page of Google as it is key to promoting or selling their services or products.


Good SEO means website presence and good Website Marketing means more sales.


The Internet marketplace is the place to be - no doubt Yellow Pages would testify to this. Today’s searcher is more fickle with time and search relevance being key factors for both the user and the search engine alike. The search engines now are becoming the decision makers, which make website attraction important but ease of use,how it communicates,how easy it is to purchase services and products, are key factors in the sales process.


So what do you do when a user gets to your website?


Well the main goal, generally, is to get the user to acquire some of your goods or services , have a think about what you do when you buy something in a shop for example.
The Retail owner generally:


a) Display their purchasable items


b) Make it simple for you to get information on products or services


c) Provide the facilities for you to make an easy purchase!.



Similarly these same rules apply with a website. Make special deals on your products for limited periods only.


You don’t have to make the Website as much fun as a theme park, the goal is to simply provide users with an environment that they purchase you wares in – Make it Easy!.


SEO services is the key to it, without SEO and page one of Google, you simply don’t exist.



Make the most important decision you will ever make and get in touch with SEO services Now to provide you with you page one Google listing